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The company is one of the world’s largest independent commodity trading and logistics companies, operating across more than 40 countries in metals, minerals, oil, and energy. Its Corporate Affairs function manages relationships with governments, regulators, investors, civil society organisations, and the media across Africa, Latin America, Asia, the Middle East, and Europe.
For a company where a single regulatory decision, election outcome, or media inquiry can carry significant commercial and reputational consequences, fragmented knowledge is operational risk. Engagement histories lived in individuals’ inboxes, media interactions spanning over a decade could not be reliably searched, and cross-functional visibility between Corporate Affairs, Media Relations, and Legal was limited.
The company’s external-facing teams faced distinct but interconnected structural challenges:
Genie was deployed as the organisation’s centralised stakeholder and issue intelligence platform, structured by geography, with each country operating as a distinct project within a unified workspace. A cross-team mandate requires all global meetings to be logged, transforming a person-dependent, email-based workflow into a structured, searchable archive linked to stakeholders, issues, and geographies.
AI-powered smart search alerts replaced keyword-based monitoring, providing contextually relevant intelligence on metals markets, geopolitical developments, and reputational issues.
The organisation’s Media Relations team had accumulated over 9,000 journalist interaction records in Vuelio spanning 2010 to 2026. The fundamental issue was that the existing search was unreliable. When preparing for a media engagement or managing a reputational issue, the team could not consistently surface what a journalist had asked, what the company had said in response, or who internally had handled the exchange.
“What was asked and what we said - that’s what we need to be able to retrieve, even from ten years ago.” — Global Head of Media Relations
Genie is being deployed as the organisation’s central archive for journalist interactions (not as an outreach tool), but as a searchable record of what was asked and what was said. The migration of 9,000+ historical interaction records into Genie's touchpoint and stakeholder modules created a fully searchable record of every journalist relationship - integrated with live issue monitoring, stakeholder influence mapping and corporate affairs workflows.
Journalist profiles are enriched automatically with recent articles and coverage topics.
The migration is phased: the most recent three years include full stakeholder profiles, while older records are migrated with journalist name, media affiliation, and full interaction content. Searchability across the complete text of interactions was the team’s non-negotiable requirement.
An additional discovery during onboarding was the value of Genie’s auto-generated stakeholder biographies as executive briefing material, extending the platform’s value beyond media record-keeping into executive preparation.
Corporate Affairs manages relationships with governments, regulators, and civil society stakeholders across dozens of countries. With country managers engaging local stakeholders independently, engagement histories were stored in personal notes and email chains.
The gap became tangible when a new government came to power in a key African market, and a series of high-level meetings took place within days without the wider team having visibility of what had changed.
“I’ve got about 17 to 18 countries that I’m managing, and I basically want to bring a more structured process to their stakeholder interactions and feedback.” - Head of Corporate Affairs, Africa
Genie now serves as the central repository for all global meeting records. Each touchpoint is linked to the relevant stakeholder profile, issue, and geographic project. Stakeholder mapping across Indonesia has been completed with more than 200 stakeholders profiled, with markets in Africa, Latin America, the EU, UK, UAE, India, and Australia also covered. The result is a shift from reactive, person-dependent knowledge to structured, transferable institutional memory.
The company operates in environments where reputational and geopolitical developments can escalate quickly. Prior monitoring relied on keyword-based alerts with limited contextual value. The Legal team lacked a structured way to monitor EU regulatory developments and identify relevant policymakers ahead of implementation.
Genie’s context-aware AI-powered monitoring now provides a continuously updated intelligence feed calibrated to the organisation’s operational footprint, with more relevant and comprehensive coverage of metals markets, geopolitical risk, and regulatory developments.
The Legal team uses the platform for EU regulatory horizon scanning, monitoring financial services regulation under development at the European Commission, identifying relevant policymakers, and building a structured view of the regulatory landscape. This replaces a fragmented reliance on consultant briefings and manual website checks.
Genie has enabled the organisation to build a centralised, cross-functional intelligence capability connecting journalist interaction archives, stakeholder engagement records, issue monitoring, and event intelligence across more than 40 countries. What was previously a fragmented set of individual workflows dependent on personal memory, email chains, and disconnected tools is now a structured institutional system with a searchable history and growing adoption across Corporate Affairs, Media Relations, and Legal.
The company is one of the world’s largest independent commodity trading and logistics companies, operating across more than 40 countries in metals, minerals, oil, and energy. Its Corporate Affairs function manages relationships with governments, regulators, investors, civil society organisations, and the media across Africa, Latin America, Asia, the Middle East, and Europe.
For a company where a single regulatory decision, election outcome, or media inquiry can carry significant commercial and reputational consequences, fragmented knowledge is operational risk. Engagement histories lived in individuals’ inboxes, media interactions spanning over a decade could not be reliably searched, and cross-functional visibility between Corporate Affairs, Media Relations, and Legal was limited.
The company’s external-facing teams faced distinct but interconnected structural challenges:
Genie was deployed as the organisation’s centralised stakeholder and issue intelligence platform, structured by geography, with each country operating as a distinct project within a unified workspace. A cross-team mandate requires all global meetings to be logged, transforming a person-dependent, email-based workflow into a structured, searchable archive linked to stakeholders, issues, and geographies.
AI-powered smart search alerts replaced keyword-based monitoring, providing contextually relevant intelligence on metals markets, geopolitical developments, and reputational issues.
The organisation’s Media Relations team had accumulated over 9,000 journalist interaction records in Vuelio spanning 2010 to 2026. The fundamental issue was that the existing search was unreliable. When preparing for a media engagement or managing a reputational issue, the team could not consistently surface what a journalist had asked, what the company had said in response, or who internally had handled the exchange.
“What was asked and what we said - that’s what we need to be able to retrieve, even from ten years ago.” — Global Head of Media Relations
Genie is being deployed as the organisation’s central archive for journalist interactions (not as an outreach tool), but as a searchable record of what was asked and what was said. The migration of 9,000+ historical interaction records into Genie's touchpoint and stakeholder modules created a fully searchable record of every journalist relationship - integrated with live issue monitoring, stakeholder influence mapping and corporate affairs workflows.
Journalist profiles are enriched automatically with recent articles and coverage topics.
The migration is phased: the most recent three years include full stakeholder profiles, while older records are migrated with journalist name, media affiliation, and full interaction content. Searchability across the complete text of interactions was the team’s non-negotiable requirement.
An additional discovery during onboarding was the value of Genie’s auto-generated stakeholder biographies as executive briefing material, extending the platform’s value beyond media record-keeping into executive preparation.
Corporate Affairs manages relationships with governments, regulators, and civil society stakeholders across dozens of countries. With country managers engaging local stakeholders independently, engagement histories were stored in personal notes and email chains.
The gap became tangible when a new government came to power in a key African market, and a series of high-level meetings took place within days without the wider team having visibility of what had changed.
“I’ve got about 17 to 18 countries that I’m managing, and I basically want to bring a more structured process to their stakeholder interactions and feedback.” - Head of Corporate Affairs, Africa
Genie now serves as the central repository for all global meeting records. Each touchpoint is linked to the relevant stakeholder profile, issue, and geographic project. Stakeholder mapping across Indonesia has been completed with more than 200 stakeholders profiled, with markets in Africa, Latin America, the EU, UK, UAE, India, and Australia also covered. The result is a shift from reactive, person-dependent knowledge to structured, transferable institutional memory.
The company operates in environments where reputational and geopolitical developments can escalate quickly. Prior monitoring relied on keyword-based alerts with limited contextual value. The Legal team lacked a structured way to monitor EU regulatory developments and identify relevant policymakers ahead of implementation.
Genie’s context-aware AI-powered monitoring now provides a continuously updated intelligence feed calibrated to the organisation’s operational footprint, with more relevant and comprehensive coverage of metals markets, geopolitical risk, and regulatory developments.
The Legal team uses the platform for EU regulatory horizon scanning, monitoring financial services regulation under development at the European Commission, identifying relevant policymakers, and building a structured view of the regulatory landscape. This replaces a fragmented reliance on consultant briefings and manual website checks.
Genie has enabled the organisation to build a centralised, cross-functional intelligence capability connecting journalist interaction archives, stakeholder engagement records, issue monitoring, and event intelligence across more than 40 countries. What was previously a fragmented set of individual workflows dependent on personal memory, email chains, and disconnected tools is now a structured institutional system with a searchable history and growing adoption across Corporate Affairs, Media Relations, and Legal.
The company is one of the world’s largest independent commodity trading and logistics companies, operating across more than 40 countries in metals, minerals, oil, and energy. Its Corporate Affairs function manages relationships with governments, regulators, investors, civil society organisations, and the media across Africa, Latin America, Asia, the Middle East, and Europe.
For a company where a single regulatory decision, election outcome, or media inquiry can carry significant commercial and reputational consequences, fragmented knowledge is operational risk. Engagement histories lived in individuals’ inboxes, media interactions spanning over a decade could not be reliably searched, and cross-functional visibility between Corporate Affairs, Media Relations, and Legal was limited.
The company’s external-facing teams faced distinct but interconnected structural challenges:
Genie was deployed as the organisation’s centralised stakeholder and issue intelligence platform, structured by geography, with each country operating as a distinct project within a unified workspace. A cross-team mandate requires all global meetings to be logged, transforming a person-dependent, email-based workflow into a structured, searchable archive linked to stakeholders, issues, and geographies.
AI-powered smart search alerts replaced keyword-based monitoring, providing contextually relevant intelligence on metals markets, geopolitical developments, and reputational issues.
The organisation’s Media Relations team had accumulated over 9,000 journalist interaction records in Vuelio spanning 2010 to 2026. The fundamental issue was that the existing search was unreliable. When preparing for a media engagement or managing a reputational issue, the team could not consistently surface what a journalist had asked, what the company had said in response, or who internally had handled the exchange.
“What was asked and what we said - that’s what we need to be able to retrieve, even from ten years ago.” — Global Head of Media Relations
Genie is being deployed as the organisation’s central archive for journalist interactions (not as an outreach tool), but as a searchable record of what was asked and what was said. The migration of 9,000+ historical interaction records into Genie's touchpoint and stakeholder modules created a fully searchable record of every journalist relationship - integrated with live issue monitoring, stakeholder influence mapping and corporate affairs workflows.
Journalist profiles are enriched automatically with recent articles and coverage topics.
The migration is phased: the most recent three years include full stakeholder profiles, while older records are migrated with journalist name, media affiliation, and full interaction content. Searchability across the complete text of interactions was the team’s non-negotiable requirement.
An additional discovery during onboarding was the value of Genie’s auto-generated stakeholder biographies as executive briefing material, extending the platform’s value beyond media record-keeping into executive preparation.
Corporate Affairs manages relationships with governments, regulators, and civil society stakeholders across dozens of countries. With country managers engaging local stakeholders independently, engagement histories were stored in personal notes and email chains.
The gap became tangible when a new government came to power in a key African market, and a series of high-level meetings took place within days without the wider team having visibility of what had changed.
“I’ve got about 17 to 18 countries that I’m managing, and I basically want to bring a more structured process to their stakeholder interactions and feedback.” - Head of Corporate Affairs, Africa
Genie now serves as the central repository for all global meeting records. Each touchpoint is linked to the relevant stakeholder profile, issue, and geographic project. Stakeholder mapping across Indonesia has been completed with more than 200 stakeholders profiled, with markets in Africa, Latin America, the EU, UK, UAE, India, and Australia also covered. The result is a shift from reactive, person-dependent knowledge to structured, transferable institutional memory.
The company operates in environments where reputational and geopolitical developments can escalate quickly. Prior monitoring relied on keyword-based alerts with limited contextual value. The Legal team lacked a structured way to monitor EU regulatory developments and identify relevant policymakers ahead of implementation.
Genie’s context-aware AI-powered monitoring now provides a continuously updated intelligence feed calibrated to the organisation’s operational footprint, with more relevant and comprehensive coverage of metals markets, geopolitical risk, and regulatory developments.
The Legal team uses the platform for EU regulatory horizon scanning, monitoring financial services regulation under development at the European Commission, identifying relevant policymakers, and building a structured view of the regulatory landscape. This replaces a fragmented reliance on consultant briefings and manual website checks.
Genie has enabled the organisation to build a centralised, cross-functional intelligence capability connecting journalist interaction archives, stakeholder engagement records, issue monitoring, and event intelligence across more than 40 countries. What was previously a fragmented set of individual workflows dependent on personal memory, email chains, and disconnected tools is now a structured institutional system with a searchable history and growing adoption across Corporate Affairs, Media Relations, and Legal.
The company is one of the world’s largest independent commodity trading and logistics companies, operating across more than 40 countries in metals, minerals, oil, and energy. Its Corporate Affairs function manages relationships with governments, regulators, investors, civil society organisations, and the media across Africa, Latin America, Asia, the Middle East, and Europe.
For a company where a single regulatory decision, election outcome, or media inquiry can carry significant commercial and reputational consequences, fragmented knowledge is operational risk. Engagement histories lived in individuals’ inboxes, media interactions spanning over a decade could not be reliably searched, and cross-functional visibility between Corporate Affairs, Media Relations, and Legal was limited.
The company’s external-facing teams faced distinct but interconnected structural challenges:
Genie was deployed as the organisation’s centralised stakeholder and issue intelligence platform, structured by geography, with each country operating as a distinct project within a unified workspace. A cross-team mandate requires all global meetings to be logged, transforming a person-dependent, email-based workflow into a structured, searchable archive linked to stakeholders, issues, and geographies.
AI-powered smart search alerts replaced keyword-based monitoring, providing contextually relevant intelligence on metals markets, geopolitical developments, and reputational issues.
The organisation’s Media Relations team had accumulated over 9,000 journalist interaction records in Vuelio spanning 2010 to 2026. The fundamental issue was that the existing search was unreliable. When preparing for a media engagement or managing a reputational issue, the team could not consistently surface what a journalist had asked, what the company had said in response, or who internally had handled the exchange.
“What was asked and what we said - that’s what we need to be able to retrieve, even from ten years ago.” — Global Head of Media Relations
Genie is being deployed as the organisation’s central archive for journalist interactions (not as an outreach tool), but as a searchable record of what was asked and what was said. The migration of 9,000+ historical interaction records into Genie's touchpoint and stakeholder modules created a fully searchable record of every journalist relationship - integrated with live issue monitoring, stakeholder influence mapping and corporate affairs workflows.
Journalist profiles are enriched automatically with recent articles and coverage topics.
The migration is phased: the most recent three years include full stakeholder profiles, while older records are migrated with journalist name, media affiliation, and full interaction content. Searchability across the complete text of interactions was the team’s non-negotiable requirement.
An additional discovery during onboarding was the value of Genie’s auto-generated stakeholder biographies as executive briefing material, extending the platform’s value beyond media record-keeping into executive preparation.
Corporate Affairs manages relationships with governments, regulators, and civil society stakeholders across dozens of countries. With country managers engaging local stakeholders independently, engagement histories were stored in personal notes and email chains.
The gap became tangible when a new government came to power in a key African market, and a series of high-level meetings took place within days without the wider team having visibility of what had changed.
“I’ve got about 17 to 18 countries that I’m managing, and I basically want to bring a more structured process to their stakeholder interactions and feedback.” - Head of Corporate Affairs, Africa
Genie now serves as the central repository for all global meeting records. Each touchpoint is linked to the relevant stakeholder profile, issue, and geographic project. Stakeholder mapping across Indonesia has been completed with more than 200 stakeholders profiled, with markets in Africa, Latin America, the EU, UK, UAE, India, and Australia also covered. The result is a shift from reactive, person-dependent knowledge to structured, transferable institutional memory.
The company operates in environments where reputational and geopolitical developments can escalate quickly. Prior monitoring relied on keyword-based alerts with limited contextual value. The Legal team lacked a structured way to monitor EU regulatory developments and identify relevant policymakers ahead of implementation.
Genie’s context-aware AI-powered monitoring now provides a continuously updated intelligence feed calibrated to the organisation’s operational footprint, with more relevant and comprehensive coverage of metals markets, geopolitical risk, and regulatory developments.
The Legal team uses the platform for EU regulatory horizon scanning, monitoring financial services regulation under development at the European Commission, identifying relevant policymakers, and building a structured view of the regulatory landscape. This replaces a fragmented reliance on consultant briefings and manual website checks.
Genie has enabled the organisation to build a centralised, cross-functional intelligence capability connecting journalist interaction archives, stakeholder engagement records, issue monitoring, and event intelligence across more than 40 countries. What was previously a fragmented set of individual workflows dependent on personal memory, email chains, and disconnected tools is now a structured institutional system with a searchable history and growing adoption across Corporate Affairs, Media Relations, and Legal.
The company is one of the world’s largest independent commodity trading and logistics companies, operating across more than 40 countries in metals, minerals, oil, and energy. Its Corporate Affairs function manages relationships with governments, regulators, investors, civil society organisations, and the media across Africa, Latin America, Asia, the Middle East, and Europe.
For a company where a single regulatory decision, election outcome, or media inquiry can carry significant commercial and reputational consequences, fragmented knowledge is operational risk. Engagement histories lived in individuals’ inboxes, media interactions spanning over a decade could not be reliably searched, and cross-functional visibility between Corporate Affairs, Media Relations, and Legal was limited.
The company’s external-facing teams faced distinct but interconnected structural challenges:
Genie was deployed as the organisation’s centralised stakeholder and issue intelligence platform, structured by geography, with each country operating as a distinct project within a unified workspace. A cross-team mandate requires all global meetings to be logged, transforming a person-dependent, email-based workflow into a structured, searchable archive linked to stakeholders, issues, and geographies.
AI-powered smart search alerts replaced keyword-based monitoring, providing contextually relevant intelligence on metals markets, geopolitical developments, and reputational issues.
The organisation’s Media Relations team had accumulated over 9,000 journalist interaction records in Vuelio spanning 2010 to 2026. The fundamental issue was that the existing search was unreliable. When preparing for a media engagement or managing a reputational issue, the team could not consistently surface what a journalist had asked, what the company had said in response, or who internally had handled the exchange.
“What was asked and what we said - that’s what we need to be able to retrieve, even from ten years ago.” — Global Head of Media Relations
Genie is being deployed as the organisation’s central archive for journalist interactions (not as an outreach tool), but as a searchable record of what was asked and what was said. The migration of 9,000+ historical interaction records into Genie's touchpoint and stakeholder modules created a fully searchable record of every journalist relationship - integrated with live issue monitoring, stakeholder influence mapping and corporate affairs workflows.
Journalist profiles are enriched automatically with recent articles and coverage topics.
The migration is phased: the most recent three years include full stakeholder profiles, while older records are migrated with journalist name, media affiliation, and full interaction content. Searchability across the complete text of interactions was the team’s non-negotiable requirement.
An additional discovery during onboarding was the value of Genie’s auto-generated stakeholder biographies as executive briefing material, extending the platform’s value beyond media record-keeping into executive preparation.
Corporate Affairs manages relationships with governments, regulators, and civil society stakeholders across dozens of countries. With country managers engaging local stakeholders independently, engagement histories were stored in personal notes and email chains.
The gap became tangible when a new government came to power in a key African market, and a series of high-level meetings took place within days without the wider team having visibility of what had changed.
“I’ve got about 17 to 18 countries that I’m managing, and I basically want to bring a more structured process to their stakeholder interactions and feedback.” - Head of Corporate Affairs, Africa
Genie now serves as the central repository for all global meeting records. Each touchpoint is linked to the relevant stakeholder profile, issue, and geographic project. Stakeholder mapping across Indonesia has been completed with more than 200 stakeholders profiled, with markets in Africa, Latin America, the EU, UK, UAE, India, and Australia also covered. The result is a shift from reactive, person-dependent knowledge to structured, transferable institutional memory.
The company operates in environments where reputational and geopolitical developments can escalate quickly. Prior monitoring relied on keyword-based alerts with limited contextual value. The Legal team lacked a structured way to monitor EU regulatory developments and identify relevant policymakers ahead of implementation.
Genie’s context-aware AI-powered monitoring now provides a continuously updated intelligence feed calibrated to the organisation’s operational footprint, with more relevant and comprehensive coverage of metals markets, geopolitical risk, and regulatory developments.
The Legal team uses the platform for EU regulatory horizon scanning, monitoring financial services regulation under development at the European Commission, identifying relevant policymakers, and building a structured view of the regulatory landscape. This replaces a fragmented reliance on consultant briefings and manual website checks.
Genie has enabled the organisation to build a centralised, cross-functional intelligence capability connecting journalist interaction archives, stakeholder engagement records, issue monitoring, and event intelligence across more than 40 countries. What was previously a fragmented set of individual workflows dependent on personal memory, email chains, and disconnected tools is now a structured institutional system with a searchable history and growing adoption across Corporate Affairs, Media Relations, and Legal.
The company is one of the world’s largest independent commodity trading and logistics companies, operating across more than 40 countries in metals, minerals, oil, and energy. Its Corporate Affairs function manages relationships with governments, regulators, investors, civil society organisations, and the media across Africa, Latin America, Asia, the Middle East, and Europe.
For a company where a single regulatory decision, election outcome, or media inquiry can carry significant commercial and reputational consequences, fragmented knowledge is operational risk. Engagement histories lived in individuals’ inboxes, media interactions spanning over a decade could not be reliably searched, and cross-functional visibility between Corporate Affairs, Media Relations, and Legal was limited.
The company’s external-facing teams faced distinct but interconnected structural challenges:
Genie was deployed as the organisation’s centralised stakeholder and issue intelligence platform, structured by geography, with each country operating as a distinct project within a unified workspace. A cross-team mandate requires all global meetings to be logged, transforming a person-dependent, email-based workflow into a structured, searchable archive linked to stakeholders, issues, and geographies.
AI-powered smart search alerts replaced keyword-based monitoring, providing contextually relevant intelligence on metals markets, geopolitical developments, and reputational issues.
The organisation’s Media Relations team had accumulated over 9,000 journalist interaction records in Vuelio spanning 2010 to 2026. The fundamental issue was that the existing search was unreliable. When preparing for a media engagement or managing a reputational issue, the team could not consistently surface what a journalist had asked, what the company had said in response, or who internally had handled the exchange.
“What was asked and what we said - that’s what we need to be able to retrieve, even from ten years ago.” — Global Head of Media Relations
Genie is being deployed as the organisation’s central archive for journalist interactions (not as an outreach tool), but as a searchable record of what was asked and what was said. The migration of 9,000+ historical interaction records into Genie's touchpoint and stakeholder modules created a fully searchable record of every journalist relationship - integrated with live issue monitoring, stakeholder influence mapping and corporate affairs workflows.
Journalist profiles are enriched automatically with recent articles and coverage topics.
The migration is phased: the most recent three years include full stakeholder profiles, while older records are migrated with journalist name, media affiliation, and full interaction content. Searchability across the complete text of interactions was the team’s non-negotiable requirement.
An additional discovery during onboarding was the value of Genie’s auto-generated stakeholder biographies as executive briefing material, extending the platform’s value beyond media record-keeping into executive preparation.
Corporate Affairs manages relationships with governments, regulators, and civil society stakeholders across dozens of countries. With country managers engaging local stakeholders independently, engagement histories were stored in personal notes and email chains.
The gap became tangible when a new government came to power in a key African market, and a series of high-level meetings took place within days without the wider team having visibility of what had changed.
“I’ve got about 17 to 18 countries that I’m managing, and I basically want to bring a more structured process to their stakeholder interactions and feedback.” - Head of Corporate Affairs, Africa
Genie now serves as the central repository for all global meeting records. Each touchpoint is linked to the relevant stakeholder profile, issue, and geographic project. Stakeholder mapping across Indonesia has been completed with more than 200 stakeholders profiled, with markets in Africa, Latin America, the EU, UK, UAE, India, and Australia also covered. The result is a shift from reactive, person-dependent knowledge to structured, transferable institutional memory.
The company operates in environments where reputational and geopolitical developments can escalate quickly. Prior monitoring relied on keyword-based alerts with limited contextual value. The Legal team lacked a structured way to monitor EU regulatory developments and identify relevant policymakers ahead of implementation.
Genie’s context-aware AI-powered monitoring now provides a continuously updated intelligence feed calibrated to the organisation’s operational footprint, with more relevant and comprehensive coverage of metals markets, geopolitical risk, and regulatory developments.
The Legal team uses the platform for EU regulatory horizon scanning, monitoring financial services regulation under development at the European Commission, identifying relevant policymakers, and building a structured view of the regulatory landscape. This replaces a fragmented reliance on consultant briefings and manual website checks.
Genie has enabled the organisation to build a centralised, cross-functional intelligence capability connecting journalist interaction archives, stakeholder engagement records, issue monitoring, and event intelligence across more than 40 countries. What was previously a fragmented set of individual workflows dependent on personal memory, email chains, and disconnected tools is now a structured institutional system with a searchable history and growing adoption across Corporate Affairs, Media Relations, and Legal.
The company is one of the world’s largest independent commodity trading and logistics companies, operating across more than 40 countries in metals, minerals, oil, and energy. Its Corporate Affairs function manages relationships with governments, regulators, investors, civil society organisations, and the media across Africa, Latin America, Asia, the Middle East, and Europe.
For a company where a single regulatory decision, election outcome, or media inquiry can carry significant commercial and reputational consequences, fragmented knowledge is operational risk. Engagement histories lived in individuals’ inboxes, media interactions spanning over a decade could not be reliably searched, and cross-functional visibility between Corporate Affairs, Media Relations, and Legal was limited.
The company’s external-facing teams faced distinct but interconnected structural challenges:
Genie was deployed as the organisation’s centralised stakeholder and issue intelligence platform, structured by geography, with each country operating as a distinct project within a unified workspace. A cross-team mandate requires all global meetings to be logged, transforming a person-dependent, email-based workflow into a structured, searchable archive linked to stakeholders, issues, and geographies.
AI-powered smart search alerts replaced keyword-based monitoring, providing contextually relevant intelligence on metals markets, geopolitical developments, and reputational issues.
The organisation’s Media Relations team had accumulated over 9,000 journalist interaction records in Vuelio spanning 2010 to 2026. The fundamental issue was that the existing search was unreliable. When preparing for a media engagement or managing a reputational issue, the team could not consistently surface what a journalist had asked, what the company had said in response, or who internally had handled the exchange.
“What was asked and what we said - that’s what we need to be able to retrieve, even from ten years ago.” — Global Head of Media Relations
Genie is being deployed as the organisation’s central archive for journalist interactions (not as an outreach tool), but as a searchable record of what was asked and what was said. The migration of 9,000+ historical interaction records into Genie's touchpoint and stakeholder modules created a fully searchable record of every journalist relationship - integrated with live issue monitoring, stakeholder influence mapping and corporate affairs workflows.
Journalist profiles are enriched automatically with recent articles and coverage topics.
The migration is phased: the most recent three years include full stakeholder profiles, while older records are migrated with journalist name, media affiliation, and full interaction content. Searchability across the complete text of interactions was the team’s non-negotiable requirement.
An additional discovery during onboarding was the value of Genie’s auto-generated stakeholder biographies as executive briefing material, extending the platform’s value beyond media record-keeping into executive preparation.
Corporate Affairs manages relationships with governments, regulators, and civil society stakeholders across dozens of countries. With country managers engaging local stakeholders independently, engagement histories were stored in personal notes and email chains.
The gap became tangible when a new government came to power in a key African market, and a series of high-level meetings took place within days without the wider team having visibility of what had changed.
“I’ve got about 17 to 18 countries that I’m managing, and I basically want to bring a more structured process to their stakeholder interactions and feedback.” - Head of Corporate Affairs, Africa
Genie now serves as the central repository for all global meeting records. Each touchpoint is linked to the relevant stakeholder profile, issue, and geographic project. Stakeholder mapping across Indonesia has been completed with more than 200 stakeholders profiled, with markets in Africa, Latin America, the EU, UK, UAE, India, and Australia also covered. The result is a shift from reactive, person-dependent knowledge to structured, transferable institutional memory.
The company operates in environments where reputational and geopolitical developments can escalate quickly. Prior monitoring relied on keyword-based alerts with limited contextual value. The Legal team lacked a structured way to monitor EU regulatory developments and identify relevant policymakers ahead of implementation.
Genie’s context-aware AI-powered monitoring now provides a continuously updated intelligence feed calibrated to the organisation’s operational footprint, with more relevant and comprehensive coverage of metals markets, geopolitical risk, and regulatory developments.
The Legal team uses the platform for EU regulatory horizon scanning, monitoring financial services regulation under development at the European Commission, identifying relevant policymakers, and building a structured view of the regulatory landscape. This replaces a fragmented reliance on consultant briefings and manual website checks.
Genie has enabled the organisation to build a centralised, cross-functional intelligence capability connecting journalist interaction archives, stakeholder engagement records, issue monitoring, and event intelligence across more than 40 countries. What was previously a fragmented set of individual workflows dependent on personal memory, email chains, and disconnected tools is now a structured institutional system with a searchable history and growing adoption across Corporate Affairs, Media Relations, and Legal.
The company is one of the world’s largest independent commodity trading and logistics companies, operating across more than 40 countries in metals, minerals, oil, and energy. Its Corporate Affairs function manages relationships with governments, regulators, investors, civil society organisations, and the media across Africa, Latin America, Asia, the Middle East, and Europe.
For a company where a single regulatory decision, election outcome, or media inquiry can carry significant commercial and reputational consequences, fragmented knowledge is operational risk. Engagement histories lived in individuals’ inboxes, media interactions spanning over a decade could not be reliably searched, and cross-functional visibility between Corporate Affairs, Media Relations, and Legal was limited.
The company’s external-facing teams faced distinct but interconnected structural challenges:
Genie was deployed as the organisation’s centralised stakeholder and issue intelligence platform, structured by geography, with each country operating as a distinct project within a unified workspace. A cross-team mandate requires all global meetings to be logged, transforming a person-dependent, email-based workflow into a structured, searchable archive linked to stakeholders, issues, and geographies.
AI-powered smart search alerts replaced keyword-based monitoring, providing contextually relevant intelligence on metals markets, geopolitical developments, and reputational issues.
The organisation’s Media Relations team had accumulated over 9,000 journalist interaction records in Vuelio spanning 2010 to 2026. The fundamental issue was that the existing search was unreliable. When preparing for a media engagement or managing a reputational issue, the team could not consistently surface what a journalist had asked, what the company had said in response, or who internally had handled the exchange.
“What was asked and what we said - that’s what we need to be able to retrieve, even from ten years ago.” — Global Head of Media Relations
Genie is being deployed as the organisation’s central archive for journalist interactions (not as an outreach tool), but as a searchable record of what was asked and what was said. The migration of 9,000+ historical interaction records into Genie's touchpoint and stakeholder modules created a fully searchable record of every journalist relationship - integrated with live issue monitoring, stakeholder influence mapping and corporate affairs workflows.
Journalist profiles are enriched automatically with recent articles and coverage topics.
The migration is phased: the most recent three years include full stakeholder profiles, while older records are migrated with journalist name, media affiliation, and full interaction content. Searchability across the complete text of interactions was the team’s non-negotiable requirement.
An additional discovery during onboarding was the value of Genie’s auto-generated stakeholder biographies as executive briefing material, extending the platform’s value beyond media record-keeping into executive preparation.
Corporate Affairs manages relationships with governments, regulators, and civil society stakeholders across dozens of countries. With country managers engaging local stakeholders independently, engagement histories were stored in personal notes and email chains.
The gap became tangible when a new government came to power in a key African market, and a series of high-level meetings took place within days without the wider team having visibility of what had changed.
“I’ve got about 17 to 18 countries that I’m managing, and I basically want to bring a more structured process to their stakeholder interactions and feedback.” - Head of Corporate Affairs, Africa
Genie now serves as the central repository for all global meeting records. Each touchpoint is linked to the relevant stakeholder profile, issue, and geographic project. Stakeholder mapping across Indonesia has been completed with more than 200 stakeholders profiled, with markets in Africa, Latin America, the EU, UK, UAE, India, and Australia also covered. The result is a shift from reactive, person-dependent knowledge to structured, transferable institutional memory.
The company operates in environments where reputational and geopolitical developments can escalate quickly. Prior monitoring relied on keyword-based alerts with limited contextual value. The Legal team lacked a structured way to monitor EU regulatory developments and identify relevant policymakers ahead of implementation.
Genie’s context-aware AI-powered monitoring now provides a continuously updated intelligence feed calibrated to the organisation’s operational footprint, with more relevant and comprehensive coverage of metals markets, geopolitical risk, and regulatory developments.
The Legal team uses the platform for EU regulatory horizon scanning, monitoring financial services regulation under development at the European Commission, identifying relevant policymakers, and building a structured view of the regulatory landscape. This replaces a fragmented reliance on consultant briefings and manual website checks.
Genie has enabled the organisation to build a centralised, cross-functional intelligence capability connecting journalist interaction archives, stakeholder engagement records, issue monitoring, and event intelligence across more than 40 countries. What was previously a fragmented set of individual workflows dependent on personal memory, email chains, and disconnected tools is now a structured institutional system with a searchable history and growing adoption across Corporate Affairs, Media Relations, and Legal.
The company is one of the world’s largest independent commodity trading and logistics companies, operating across more than 40 countries in metals, minerals, oil, and energy. Its Corporate Affairs function manages relationships with governments, regulators, investors, civil society organisations, and the media across Africa, Latin America, Asia, the Middle East, and Europe.
For a company where a single regulatory decision, election outcome, or media inquiry can carry significant commercial and reputational consequences, fragmented knowledge is operational risk. Engagement histories lived in individuals’ inboxes, media interactions spanning over a decade could not be reliably searched, and cross-functional visibility between Corporate Affairs, Media Relations, and Legal was limited.
The company’s external-facing teams faced distinct but interconnected structural challenges:
Genie was deployed as the organisation’s centralised stakeholder and issue intelligence platform, structured by geography, with each country operating as a distinct project within a unified workspace. A cross-team mandate requires all global meetings to be logged, transforming a person-dependent, email-based workflow into a structured, searchable archive linked to stakeholders, issues, and geographies.
AI-powered smart search alerts replaced keyword-based monitoring, providing contextually relevant intelligence on metals markets, geopolitical developments, and reputational issues.
The organisation’s Media Relations team had accumulated over 9,000 journalist interaction records in Vuelio spanning 2010 to 2026. The fundamental issue was that the existing search was unreliable. When preparing for a media engagement or managing a reputational issue, the team could not consistently surface what a journalist had asked, what the company had said in response, or who internally had handled the exchange.
“What was asked and what we said - that’s what we need to be able to retrieve, even from ten years ago.” — Global Head of Media Relations
Genie is being deployed as the organisation’s central archive for journalist interactions (not as an outreach tool), but as a searchable record of what was asked and what was said. The migration of 9,000+ historical interaction records into Genie's touchpoint and stakeholder modules created a fully searchable record of every journalist relationship - integrated with live issue monitoring, stakeholder influence mapping and corporate affairs workflows.
Journalist profiles are enriched automatically with recent articles and coverage topics.
The migration is phased: the most recent three years include full stakeholder profiles, while older records are migrated with journalist name, media affiliation, and full interaction content. Searchability across the complete text of interactions was the team’s non-negotiable requirement.
An additional discovery during onboarding was the value of Genie’s auto-generated stakeholder biographies as executive briefing material, extending the platform’s value beyond media record-keeping into executive preparation.
Corporate Affairs manages relationships with governments, regulators, and civil society stakeholders across dozens of countries. With country managers engaging local stakeholders independently, engagement histories were stored in personal notes and email chains.
The gap became tangible when a new government came to power in a key African market, and a series of high-level meetings took place within days without the wider team having visibility of what had changed.
“I’ve got about 17 to 18 countries that I’m managing, and I basically want to bring a more structured process to their stakeholder interactions and feedback.” - Head of Corporate Affairs, Africa
Genie now serves as the central repository for all global meeting records. Each touchpoint is linked to the relevant stakeholder profile, issue, and geographic project. Stakeholder mapping across Indonesia has been completed with more than 200 stakeholders profiled, with markets in Africa, Latin America, the EU, UK, UAE, India, and Australia also covered. The result is a shift from reactive, person-dependent knowledge to structured, transferable institutional memory.
The company operates in environments where reputational and geopolitical developments can escalate quickly. Prior monitoring relied on keyword-based alerts with limited contextual value. The Legal team lacked a structured way to monitor EU regulatory developments and identify relevant policymakers ahead of implementation.
Genie’s context-aware AI-powered monitoring now provides a continuously updated intelligence feed calibrated to the organisation’s operational footprint, with more relevant and comprehensive coverage of metals markets, geopolitical risk, and regulatory developments.
The Legal team uses the platform for EU regulatory horizon scanning, monitoring financial services regulation under development at the European Commission, identifying relevant policymakers, and building a structured view of the regulatory landscape. This replaces a fragmented reliance on consultant briefings and manual website checks.
Genie has enabled the organisation to build a centralised, cross-functional intelligence capability connecting journalist interaction archives, stakeholder engagement records, issue monitoring, and event intelligence across more than 40 countries. What was previously a fragmented set of individual workflows dependent on personal memory, email chains, and disconnected tools is now a structured institutional system with a searchable history and growing adoption across Corporate Affairs, Media Relations, and Legal.
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