Stakeholder Relationship Management

Influence is earned through consistent, strategic engagement, and our Stakeholder Relationship Management (SRM) module empowers teams to engage more effectively with the people who matter most.

Whether you’re coordinating across teams, preparing for critical outreach, or reporting on outcomes, the platform helps you bring structure, intelligence, and visibility to every stage of stakeholder engagement.

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Why TSC?

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End-to-End Stakeholder Management

From initial planning to post-engagement reporting, our platform supports your full stakeholder engagement lifecycle in one secure system.

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Linked to Real-World Signals

Our platform links engagement strategy with live external signals from media, policy, and public data, so you’re always acting on the most relevant context.

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Linked to 1M+ Stakeholder Database

Tap into a living database of 1M+ stakeholder profiles from policymakers to CEOs, activists to academics to jump-start planning and discover who really matters to your mission.

Centralised stakeholder engagement

Teams can centralise their engagement planning and tracking in one central space with immediate access to all the relevant stakeholders and signals, ensuring better alignment across team(s).

Comprehensive Planning

Create well-rounded engagement strategies by defining clear objectives, targeting specific stakeholders, mapping stakeholder networks, and planning granular tasks with assignments.

Recommended stakeholders to engage

Stakeholder Recommendation

Based on your specific objectives and engagement history, Genie will recommend other stakeholders that might be relevant to your specific initiative or engagement plan. The key is to avoid any blind spots in your external stakeholder ecosystem.

Read more about stakeholder discovery here.

Linked with external signals
for better informed engagement planning

Integrate Media

Relevant content can be explored, compiled and stored within the Project. The key is to incorporate real-world narratives into your engagement plans to never miss what is relevant to your stakeholders.

This helps users:

✔ Stay contextually relevant
✔ Prioritise key information
✔ Enhance stakeholder & issue understanding

Build Institutional Memory
Through Engagement Logs

Track every touchpoints

Genie makes it easy to document stakeholder interactions, whether it’s a meeting with a policymaker, an email to a partner, or a call with a regulator.

Link engagements to your larger strategy, allowing the team to:

Maintain institutional memory
Strengthen internal coordination
Provide visibility across departments

Read more about Genie’s Engagement Documentation here.

Tracking in one place

Information at a Glance

Visualise engagement activity across issues, stakeholders and locations. Quickly identify the key stats and gaps in the engagement efforts.

Dashboards can be customised to be more comprehensive and suit your team’s exact needs.

Frequently asked questions

What exactly is stakeholder relationship management, and why does my company need it?

Stakeholder relationship management (SRM) is a systematic approach to tracking, organising, and engaging with the individuals and organisations that influence or impact your business, from regulators and NGOs to partners and community groups.

A robust SRM platform helps you maintain a centralised stakeholder database, log every interaction, monitor stakeholder influence over time, and coordinate outreach across teams.

This ensures you don’t lose track of important relationships and can engage proactively rather than reactively.

How can I keep track of all stakeholder interactions across teams and time?

With an SRM system, every touchpoint - emails, calls, meetings, media mentions - can be logged against each stakeholder’s profile. This builds institutional memory, provides team visibility, avoids duplicated outreach, and ensures follow‑ups don’t fall through the cracks. A properly implemented SRM gives you a complete history of engagement to support informed decision‑making, strategy alignment, and accountability.

Can stakeholder relationship management help with compliance, reporting, and audit requirements?

Yes. A well-structured SRM provides an auditable record of stakeholder interactions - when, where, with whom, and why. This level of transparency supports compliance, governance, ESG reporting, and regulatory obligations. It also strengthens institutional memory for long-term stakeholder engagement, risk management, and accountability.

How does SRM differ from a regular CRM (Customer Relationship Management) system?

While CRMs focus on customers and sales relationships, SRM is built for corporate diplomats (such as external affairs, risk management, reputation management, public affairs, government affairs) professionals.

SRM emphasises influence networks, stakeholder power dynamics, issue‑based tracking, engagement history, and public data integration rather than sales pipelines or product metrics. If your organisation deals with policy, ESG, advocacy, or multi‑stakeholder relations, SRM is purpose-built to manage complexity in a way a traditional CRM can’t.

Can I import my existing stakeholder lists into an SRM platform?

Absolutely. You can easily upload your existing contact databases (spreadsheets, internal records, legacy systems) - enriching them with stakeholder intelligence, media monitoring, and engagement logging. This helps centralise data, avoid fragmentation, and combine internal knowledge with external context for better strategic planning.

How does stakeholder relationship management help with planning and executing engagement campaigns?

With SRM, you can segment stakeholders by influence, issue interest, geography, or relationship status, etc, then track outreach, follow‑ups, and results. It serves as a backbone for engagement planning, enabling teams to schedule meetings, track responses, manage documents, and coordinate communications. This streamlined workflow helps teams execute outreach campaigns efficiently and with institutional memory.

Will stakeholder relationship data stay private and secure if I use an online SRM platform?

Yes, Genie offers strong data security, access controls, and privacy protections. All stakeholder data, engagement logs, and sensitive information remain within your secured workspace.