Engagement Planning

Engagement planning needs to be coordinated, in one place, and with access to all the right data. We have designed a flexible project space that can be tailored to plan your engagements, campaigns, and stakeholder-focused initiatives.

Centralised stakeholder engagement planning

Teams centralise their (engagement) planning in one central space with immediate access to all the relevant stakeholdersand and signals, ensuring better alignment across team(s).

Comprehensive Plan

Create well-rounded engagement strategies by defining clear objectives, targeting specific stakeholders, mapping stakeholder networks, and planning granular tasks with assignments.

Recommended stakeholders to engage

Stakeholder Recommendation

Based on your specific objectives and engagement history, Genie will recommend other stakeholders that might be relevant to your specific initiative or engagement plan. The key is to avoid any blind spots in your external stakeholder ecosystem.

Read more about stakeholder discovery here.

Linked with external signals
for better informed engagement planning

Integrated Media

Relevant content can be explored, compiled and stored within the Project. The key is to incorporate real-world narratives into your engagement plans to never miss what is relevant to your stakeholders.

This helps users:

✔ Stay contextually relevant
✔ Prioritise key information
✔ Enhance stakeholder & issue understanding

Keeping team-members on track

Task Management

Work seamlessly across team members. Create, plan and assign tasks as part of engagement planning to keep it on track and aligned.

Metrics dashboards show progress and results

The Touchpoints Dashboard provides a clear centralised overview of your engagement progress and targets, ensuring you stay on track with your stakeholder plans.

Frequently asked questions

What is stakeholder intelligence, and why does it matter?
Stakeholder intelligence is the process of systematically gathering, analysing and interpreting information about the people and organisations (stakeholders) that influence, or are influenced by your organisation’s goals, operations and reputation.

It’s essential for anticipating risks, protecting reputation and building stronger, evidence-based relationships.
How can I find the right stakeholders to engage with for a specific policy issue?
You can’t rely on gut instinct or outdated lists. TSC.ai uses AI-powered stakeholder discovery that accurately extracts stakeholders from media signals, such that relevant stakeholders are identified and mapped based on relevant issues.

See how Stakeholder Discovery works
What’s the difference between stakeholder management and stakeholder intelligence?
Stakeholder management is about maintaining relationships. Stakeholder intelligence goes deeper, helping you discover, analyse, and anticipate stakeholder moves, power dynamics, and policy alignment.
Can stakeholder intelligence help with regulatory risk or ESG reporting?
Yes - stakeholder intelligence helps organisations anticipate regulatory risks and improve ESG reporting by tracking emerging policies, mapping key influencers, and monitoring stakeholder sentiment. It enables teams to identify compliance risks early, engage the right decision-makers, and document evidence-based stakeholder input, making ESG disclosures more transparent, credible, and aligned with global standards.
How do I keep up with fast-moving stakeholder ecosystems in government and policy?
Stakeholder ecosystems in government and policy evolve fast - to keep up, organisations need continuous intelligence rather than static contact lists. Stakeholder intelligence helps teams track new policymakers, advisors, and influencers as they emerge; monitor draft legislation, hearings, and public consultations in real time; and connect media trends with policy activity.

By mapping relationships and detecting early signals, it turns fragmented updates into a live picture of who’s shaping policy and how influence is shifting; helping teams stay informed, relevant, and one step ahead.
What tools help public affairs or corporate relations teams map stakeholder influence?
Leading teams use AI-powered platforms like TSC.ai to go beyond static lists. They dynamically map influence networks, power relationships, and issue-specific actors.

See how Stakeholder Network Mapping works
Can I integrate my own stakeholder lists and insights into TSC.ai?
Yes. TSC.ai lets you upload and enrich your own data, integrating internal knowledge with external intelligence for a 360° view.

Learn more about the Stakeholder Data Repository
Why do traditional CRMs or spreadsheets fall short for stakeholder engagement?
CRMs are built for sales and marketing teams to support customer knowledge. Meanwhile, stakeholder relationships management (SRM) tools are built for corporate diplomats and external affairs teams to support the discovery and engagement of stakeholders related to issues the organisation cares about.

See engagement planning in action

Collaborate effectively, stay coordinated and scale engagement efforts.