Advanced Media Monitoring
TSC’s media monitoring solution empowers users with curated, real-time updates focused on the issues and stakeholders that matter most to the organisation.
Leveraging advanced Natural Language Processing (NLP) and AI capabilities, Genie keeps users informed, organised, and proactive through tailored media summaries, sentiment analysis, and stakeholder insights - all in one streamlined feed.
Beyond keywords
Traditional media monitoring solutions rely on keyword-based searches, which are limited by ambiguity and context insensitivity. Keyword searches may miss pertinent information expressed differently, as they depend on exact matches and may not capture nuanced language or emerging topics.
Our proprietary AI technology transcends these limitations by comprehending the context and intent behind your specific business needs. This not only enhances the relevance of the information captured but also adapts to the evolving language and trends within your industry, providing a more comprehensive and precise media monitoring experience.
Personalised Media Feed
Daily media updates based on all the issues, geographies, and stakeholders that matters to you.
Tip
AI-powered recommendations surface the most critical articles based on your team's engagement patterns.
Global comprehensive media
Our platform continuously monitors global media, government databases, academic and business publications, and social platforms across more than 100 languages.
Missing a key update due to geographical or language barriers is no longer an issue.
Advanced Filtering
Efficiently search for relevant media through multiple filters across issues, sentiment, stakeholders, keywords, regions, publishers and content types etc.
Tip
Stay informed on the issues that matter most to you. Easily search and uncover key developments to support informed decision-making before and during external engagements, outreach efforts, campaigns, or internal projects.
Linked to stakeholder data
The media we monitor doesn’t just keep you informed - it connects the dots.
Genie automatically identifies the stakeholders linked to each piece of content, giving you clear context on who is involved and why they matter.
Stakeholder Monitoring
By automatically linking the dots between stakeholders and all external signals, Genie allows for granular and real-time monitoring of stakeholders - including updates on their activities, statements, what they are involved in (topical tagging) and how they are covered (targeted sentiment).
This information is then consolidated and dynamically stored in each Stakeholder Profile, offering you a comprehensive understanding of the stakeholder's activities, its focus areas, public presence and perception.
Learn more about Stakeholder Profiles here.