Access 2026 Global Event List
Access

Advanced Media Monitoring

TSC’s media monitoring solution empowers users with curated, real-time updates focused on the issues and stakeholders that matter most.

Leveraging advanced Natural Language Processing (NLP) and AI capabilities, Genie keeps users informed, organised, and proactive through tailored media summaries, sentiment analysis, and stakeholder insights - all in one streamlined feed.

Beyond keywords

Traditional media monitoring solutions rely on keyword-based searches, which are limited by ambiguity and context insensitivity. Keyword searches may miss pertinent information expressed differently, as they depend on exact matches and may not capture nuanced language or emerging topics.

Our proprietary AI technology transcends these limitations by comprehending the context and intent behind your specific business needs. This not only enhances the relevance of the information captured but also adapts to the evolving language and trends within your industry, providing a more comprehensive and precise monitoring experience.

Personalised Media Feed

Daily media updates based on all the issues, geographies, and stakeholders that matter to you. AI-powered recommendations surface the most critical articles based on your team’s engagement patterns.

Tip

You can train your feed in real-time with every

or

- further refining the system to deliver only what matters most.

Global comprehensive media

Our platform continuously monitors global media, government databases, academic and business publications, and social platforms across more than 100 languages.

Missing a key update due to geographical or language barriers is no longer an issue.

Advanced Filtering

Efficiently search for relevant media through multiple filters across issues, sentiment, stakeholders, keywords, regions, publishers and content types etc.

Tip

Stay informed on the issues that matter most to you. Easily search and uncover key developments to support informed decision-making before and during external engagements, outreach efforts, campaigns, or internal projects.

Linked to stakeholder data

Geine doesn’t just keep you informed - it connects the dots.
 It automatically identifies the stakeholders linked to each piece of content, giving you clear context on who is involved and why they matter.

Stakeholder Monitoring

By automatically linking the dots between stakeholders and all external signals, Genie allows for granular and real-time monitoring of stakeholders - including updates on their activities, statements, what they are involved in (topical tagging) and how they are covered (targeted sentiment).

This information is then consolidated and dynamically stored in each Stakeholder Profile, offering you a comprehensive understanding of the stakeholder's activities, its focus areas, public presence and perception.

Learn more about our Stakeholder Profiles here.

Frequently asked questions

What is advanced media monitoring, and how does it differ from basic monitoring?
Advanced media monitoring goes beyond simple keyword tracking by using AI to interpret context, intent, and relevance in media signals. Unlike basic tools that only capture direct keyword matches, Genie understand meaning, filters out noise, and delivers insights about emerging narratives, sentiment trends, and issue relevance. This helps organisations respond proactively to changes in public discourse or media sentiment, rather than just reacting to isolated mentions.
Why is AI‑powered media monitoring important for modern organisations?
Traditional keyword monitoring can miss important indicators because it relies on exact matches and lacks context sensitivity. Genie recognises nuanced topics, captures semantic relationships, and interprets evolving language - so you get relevant signals even when they are not tagged with specific keywords. This means you can spot risks, opportunities, or shifts in public sentiment early and with higher precision.
How does advanced media monitoring help with crisis detection and reputation management?
Genie detects spikes in negative sentiment, emerging narratives, or unusual coverage patterns before they escalate - giving you an early warning system for reputational risk. In addition, the signals are also linked to stakeholders' data, enabling you to understand the players and influencers behind the narratives.

By analysing sentiment, themes, and media volume across sources and regions, organisations can develop faster, data‑backed responses to potential issues.
Can media monitoring track coverage across multiple languages and regions?
Yes. Advanced media monitoring platforms aggregate content from global sources in 90+ languages and across geographies. This ensures you don’t miss critical developments because they appeared in non‑English or regional outlets. It also allows you to compare narrative trends and sentiment across markets.
How does filtering work in advanced media monitoring?
Genie allows you to filter by issue, stakeholder, sentiment, region, publisher type, and other custom criteria so you can tailor alerts and dashboards to your organisation’s needs. This precision helps teams focus on the most relevant signals.
What types of media sources can advanced monitoring track?
Genie aggregates 3.5M+ news, academic, government, social, and custom datasets across 100+ languages, daily.
Are there alerting options in advanced media monitoring?
Yes. You can set up alerts for sentiment changes, spikes in coverage, mentions of specific stakeholders or topics, or shifts in narrative. These near-real-time alerts ensure you and your team are notified about important developments as they happen.
Is advanced media monitoring suitable for small teams or only large enterprises?
While valuable for large organisations, advanced monitoring benefits any team tasked with staying ahead of external signals, including small public affairs groups, non‑profits, or risk management teams that need early insights without heavy manual tracking.

Monitor what truly matters, context-aware and in real time.