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Stakeholder Network Mapping

Uncover connections and influence dynamics with Genie’s interactive Network Mapping feature. Discover the right stakeholders and influencers and the pathways to engage with them.

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Automatic network mapping

Each stakeholder in the genie database has been readily mapped to an ecosystem of 1M+ stakeholders globally.

You no longer need to bring your own data.

Linking the dots between all data points

Each stakeholder - a person or organisation - has a readily accessible network that shows related stakeholders, their relationships, linked articles and engagement artefacts.

Generate immediate network insights

You no longer need an analyst to provide actionable network insights.
Prompt Ask Genie to retrieve immediate answers to your strategic questions.

What users prompt AskGenie on maps for:

- “Who are the most influential stakeholders in this network?”
- “Who are my immediate engagement opportunities?”
- “Who else should I add to this network map?”

Discovering engagements pathways

Once you have identified the right stakeholder to engage, you will need to plot your path to the stakeholder.Genie’s path finder helps you identify strategic intermediaries; individuals or organizations connected to both your starting point and your target stakeholder.

Whether you're navigating a policy landscape, building coalitions, or trying to engage a hard-to-reach influencer, this tool reveals who can help you get there and how.
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Apart from the most optimal route, the system reveals multiple pathways you can activate, giving you flexibility.

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Frequently asked questions

What is stakeholder network mapping, and why is it useful?
Stakeholder network mapping is the process of visualising relationships between actors — individuals, organisations, regulators, NGOs, and more — to understand influence, alliances, and power structures. This helps organisations spot who’s connected to whom, identify key influencers or gatekeepers, and plan engagement strategies with clarity and precision.
How can network mapping help with identifying influence and relationships in a stakeholder ecosystem?
By plotting stakeholders as nodes and their connections as links - such as shared media mentions, joint projects, public statements or affiliations - network mapping reveals hidden influence pathways, coalitions, and power dynamics. It helps you see who drives narratives, who collaborates behind the scenes, and who may shape outcomes on issues relevant to your business or mission.
What types of data are needed for effective stakeholder network mapping?
Stakeholder management is about maintaining relationships. Stakeholder intelligence goes deeper, helping you discover, analyse, and anticipate stEffective network mapping draws on multiple data points - such as media mentions, public records, affiliations, organisational roles, and historical interactions. Having a robust stakeholder database, enriched profiles, and media monitoring supports accurate mapping of relationships and influence.

Genie leverage all these data to automatically map networks and find engagement pathways between stakeholders.akeholder moves, power dynamics, and policy alignment.
Can network mapping support scenario planning and risk assessment?
Yes. By visualising stakeholder relationships and influence networks, you can model how changes (e.g. regulatory shifts, reputational events, stakeholder exits or alliances) might propagate across the network - helping you anticipate risk, target engagement, and prepare mitigation or outreach strategies.
How does Stakeholder Network Mapping differ from a regular contact list or CRM?
Unlike a contact list or CRM that focuses on individual records, stakeholder network mapping emphasises relationships and structures. It shows how stakeholders are connected - via media, shared history, alliances or influence - rather than treating them as isolated entries. This structural insight is especially important in public affairs, ESG, and external relations, where network dynamics matter more than individual contacts.
Can network mapping help us find new stakeholders or alliances relevant to our issue?
Yes. By analysing connections, affiliations, and past interactions across thousands of profiles and media signals, network mapping tools can surface previously unknown stakeholders, potential allies, or influencers - giving you a strategic advantage when entering new markets, regions, or policy debates.
Is it possible to visualise stakeholder networks across geographies and regions?
Absolutely. Genie allows you to filter by geography or region and visualise how influence, alliances, and public presence shift across countries. This helps you understand regional dynamics, local power structures, and where to focus engagement efforts.
How can I integrate network mapping with stakeholder monitoring, media intelligence, and engagement tracking?
Integrating network mapping with media monitoring and engagement tracking creates a comprehensive stakeholder intelligence system. You can tie network data (relationships & influence) with real‑time media sentiment, historical interactions, and issue tracking - providing a full view of who’s connected, what’s being said, and how to act.

Network Mapping Redefined

Visualize connections. Discover influence. Engage with purpose.

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