Issue Analysis
In an age of constant media noise, Genie’s Issues Analysis empowers public affairs, strategy, and ESG teams to track the pulse of what’s being said and, more importantly, what’s gaining traction.
Whether it’s policy reform, activist activities or innovation breakthrough, you’ll know which issues are heating up, declining, or trending silently before they become front-page risks or boardroom topics.
What Are Issues?
‘Issues’ are custom classification models within Genie that allow you to categorise and filter media content based on your unique criteria. This goes beyond default classifications, filtering and keyword match.
It becomes especially crucial in the following scenarios:
1
Unique Business Objectives
One topic will be looked at differently by different organisations. Genie’s issue models reflect your organisation’s lens.
2
Complex or Naunced Topics
Complex topics like food security evolve over time. Genie’s issue models adapt to the changes in the nuances.
3
Integration with Internal Systems
Seamlessly align with internal frameworks, whether it’s ESG materiality, risk indicators, or compliance themes. Genie’s issue models adapt to your organisation’s predefined taxonomies.
Issues Heatmap
The Issue Radar helps to chart your issues methodically and is designed to support you in:
Curated Daily Stories
Get the top 5 most relevant stories tailored to your focus areas - pulled from 2M+ global media sources every single day.
Stories are well suited for daily briefings, C-suite updates, and staying ahead of fast-moving developments.