Issues Analysis

In an age of constant media noise, Genie’s Issues Analysis empowers public affairs, strategy, and ESG teams to track the pulse of what’s being said and, more importantly, what’s gaining traction.
 
Whether it’s policy reform, activist activities or innovation breakthrough, you’ll know which issues are heating up, declining, or trending silently before they become front-page risks or boardroom topics.

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What Are Issues?

‘Issues’ are custom classification models within Genie that allow you to categorise and filter media content based on your unique criteria. This goes beyond default classifications, filtering and keyword match.

It becomes especially crucial in the following scenarios:

  • Unique Business Objectives

  • Complex or Naunced Topics

  • Custom Categorization

  • Integration with Internal Systems

Issues Radar

Genie’s Issue Radar helps to organise, contextualise and tailor issues to your organisational strategy and operational needs.

The Issue Radar helps to chart your issues methodically and is designed to support you in:

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Spotting Emerging Risks Early - Instantly detect which issues are gaining momentum across global media

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Prioritising With Confidence - Align internal priorities and response timing based on topics that are surging, declining, or stagnating

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Drill Into What Moves the Needle - Zoom into specific issues, track trendlines, and access media that are driving attention

Curated Daily Stories

Get the top 5 most relevant stories tailored to your focus areas - pulled from 2M+ global media sources every single day.

Perfect for daily briefings, C-suite updates, and staying ahead of fast-moving developments.

Ready to prioritise, assess and respond to potential threats and opportunities, before it materialises?

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