Media Intelligence

Signal Intelligence

Traditional keyword-based monitoring no longer cuts it. Genie picks up all context-relevant signals from thousands of sources and translates them into strategic, tailored insights.

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Context-Aware Monitoring

Our proprietary AI technology transcends limitations of keyword-based monitoring by understanding the context and intent behind your unique objectives or focus areas.

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Comprehensive Coverage

The system monitors global-to-local media, government databases, academic and business publications, and social platforms across more than 100 languages.

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Linked to 1M+ Stakeholders

All external signals are linked to stakeholders - showcasing who's driving narratives and shifts.

Context-aware global coverage

Monitors global media, government databases, academic and business publications, and social platforms across more than 100 languages.

Read more about advanced media monitoring here.

Linked to stakeholders

Understand not just what’s happening but also who’s making it happen.
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The system uniquely links external signals to a 1M+ stakeholders.

Read more about Stakeholder Monitoring here.

Negative sentiment spike detection

Detect negative sentiment spikes towards your organisation, brand or key stakeholders.

Understand the narrative behind the increased attention, with auto-generated summaries.

Read more about Genie spike detection here.

Customised insight delivery

Customise newsletters and alerts according to issues, countries, sentiment, and stakeholders.
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Set the frequency of delivery to suit your needs; daily or weekly, at a specific time. Seamlessly distribute it within the teams.

Read more about Genie's insight delivery here.

Frequently asked questions

What exactly is media intelligence (or signal intelligence) for businesses?

Media intelligence combines comprehensive media monitoring with data analysis to transform raw media content - from news, social media, blogs, broadcast and more - into strategic insights. Instead of simply tracking mentions or keywords, it helps organisations understand public perception, spot emerging trends, benchmark against competitors, and anticipate reputational or market risks.

How is media intelligence different from basic media monitoring?

While media monitoring tracks where and when your brand, issue, or keywords are mentioned, media intelligence comprises the comprehensive and holistic understanding of business context - going beyond keyword tracking. Media intelligence also involves analysing sentiment, detects patterns and narrative shifts, gauges share-of-voice and context, and transforms data into actionable insights.

What can businesses gain from using a media intelligence solution?

With media intelligence, organisations gain: near real-time crisis detection, understanding of brand or stakeholder sentiment trends, competitive benchmarking, narrative development in different regions, and stakeholder and influencer analysis. It gives teams a clearer read on external signals - enabling proactive strategy and better reputational management.

Why is signal intelligence important today, especially for global companies?

In an era of information overload across multiple platforms - print, online, social, research papers - signal intelligence allows companies to stay ahead of emerging narratives, regulatory developments, stakeholder sentiment shifts, and market trends - across geographies and languages. This global visibility and early warning capability is increasingly critical for risk management, policy foresight, and reputation protection.

How does a media intelligence platform help with crisis management and reputation protection?

By continuously scanning media and signals, intelligence platforms can detect spikes in negative sentiment or emerging critical narratives early, giving teams time to respond proactively. Genie also provide stakeholders connected to the issue, narrative developments, sources, sentiment tracking and historical comparisons, enabling informed communication and mitigation strategies.

Can media intelligence insights be used for strategic decision‑making and planning?

Absolutely. Beyond reactive monitoring, the insights from a media intelligence platform can inform stakeholder engagement strategy, communications planning, issue prioritisation, investment risk assessment, and competitive positioning. By analysing trends, sentiment, and narrative patterns, decision‑makers can align operational strategies with real-world external signals.

Do media intelligence solutions work across different media types and languages?

Yes - Genie aggregates 3.5M+ daily news, academic, government, social, and custom datasets scanned daily across 100+ languages. This broad coverage ensures you’re not blind to important developments because they appeared in lesser-known outlets or in another language.

How can I get started with media intelligence for my organisation?

Begin by defining your key areas of interest - topics/issues, stakeholders, geographies - then choose a media intelligence solution that offers comprehensive coverage, trend and sentiment analysis, and contextual insights. If you’re looking for an enterprise-grade, all-in-one solution, you can explore our full Signal Intelligence offering.