Media Intelligence

Signal Intelligence

Traditional keyword-based monitoring no longer cuts it. Genie picks up all context-relevant signals from thousands of sources and translates them into strategic, tailored insights.

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Why TSC?

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Context-Aware Monitoring

Our proprietary AI technology transcends limitations of keyword-based monitoring by understanding the context and intent behind your unique objectives or focus areas.

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Comprehensive Coverage

The system monitors global-to-local media, government databases, academic and business publications, and social platforms across more than 100 languages.

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Linked to 1M+ Stakeholders

All external signals are linked to stakeholders - showcasing who's driving narratives and shifts.

Context-aware global coverage

Monitors global media, government databases, academic and business publications, and social platforms across more than 100 languages.

Read more about advanced media monitoring here.

Linked to stakeholders

Understand not just what’s happening but also who’s making it happen.
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The system uniquely links external signals to a 1M+ stakeholders.

Read more about Stakeholder Monitoring here.

Negative sentiment spike detection

Detect negative sentiment spikes towards your organisation, brand or key stakeholders.

Understand the narrative behind the increased attention, with auto-generated summaries.

Read more about Genie spike detection here.

Customised insight delivery

Customise newsletters and alerts according to issues, countries, sentiment, and stakeholders.
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Set the frequency of delivery to suit your needs; daily or weekly, at a specific time. Seamlessly distribute it within the teams.

Read more about Genie's insight delivery here.

Frequently asked questions

What is stakeholder intelligence, and why does it matter?

Stakeholder intelligence is the process of systematically gathering, analysing and interpreting information about the people and organisations (stakeholders) that influence, or are influenced by your organisation’s goals, operations and reputation.
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It’s essential for anticipating risks, protecting reputation and building stronger, evidence-based relationships.

How can I find the right stakeholders to engage with for a specific policy issue?

You can’t rely on gut instinct or outdated lists. TSC.ai uses AI-powered stakeholder discovery that accurately extracts stakeholders from media signals, such that relevant stakeholders are identified and mapped based on relevant issues.

See how Stakeholder Discovery works

What’s the difference between stakeholder management and stakeholder intelligence?

Stakeholder management is about maintaining relationships. Stakeholder intelligence goes deeper, helping you discover, analyse, and anticipate stakeholder moves, power dynamics, and policy alignment.

Can stakeholder intelligence help with regulatory risk or ESG reporting?

Yes - stakeholder intelligence helps organisations anticipate regulatory risks and improve ESG reporting by tracking emerging policies, mapping key influencers, and monitoring stakeholder sentiment. It enables teams to identify compliance risks early, engage the right decision-makers, and document evidence-based stakeholder input, making ESG disclosures more transparent, credible, and aligned with global standards.

How do I keep up with fast-moving stakeholder ecosystems in government and policy?

Stakeholder ecosystems in government and policy evolve fast - to keep up, organisations need continuous intelligence rather than static contact lists. Stakeholder intelligence helps teams track new policymakers, advisors, and influencers as they emerge; monitor draft legislation, hearings, and public consultations in real time; and connect media trends with policy activity.

By mapping relationships and detecting early signals, it turns fragmented updates into a live picture of who’s shaping policy and how influence is shifting; helping teams stay informed, relevant, and one step ahead.

What tools help public affairs or corporate relations teams map stakeholder influence?

Leading teams use AI-powered platforms like TSC.ai to go beyond static lists. They dynamically map influence networks, power relationships, and issue-specific actors.

See how Stakeholder Network Mapping works

Can I integrate my own stakeholder lists and insights into TSC.ai?

Yes. TSC.ai lets you upload and enrich your own data, integrating internal knowledge with external intelligence for a 360° view.

Learn more about the Stakeholder Data Repository

Why do traditional CRMs or spreadsheets fall short for stakeholder engagement?

CRMs are built for sales and marketing teams to support customer knowledge. Meanwhile, stakeholder relationships management (SRM) tools are built for corporate diplomats and external affairs teams to support the discovery and engagement of stakeholders related to issues the organisation cares about.