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Geo Heatmap

Genie monitors trends and sentiment across the globe. Whether you’re keeping track of key narratives, competitor activities or your organization's reputation, Genie's geo heatmap shows you the big picture, instantly.

Global awareness

Visualise geographic sentiment distribution for stakeholders (individuals, brands, organisations).

You can toggle between two views - Trending or Sentiment.

Trending View

This screen focuses on identifying regions where issues of interest are gaining or declining in popularity.

It highlights where the topic is emerging in media coverage or public discourse. E.g. pinpoint regions where legislative debates or policy discussions are most active.

Sentiment View

This screen analyses the sentiment expressed in content related to a specific stakeholder.  

It shows the sentiment of the majority of news in the specific region and country.

Regional deep dive

Go beyond country-level sentiment and trend analysis; deep dive into specific regions to understand the emergence of different narratives.

Uncover context

You can drill down into related content that contributes to the trends and sentiment seen in the heatmap to gain a deeper understanding of the context.

It automatically provides the overview of stakeholders involved; always keeping you informed of the people and organisations that are driving a certain trends.

Frequently asked questions

What is a geo heatmap and how is it used in media intelligence?
A geo heatmap reveals where key issues or stakeholder sentiment are most active. This informs decisions such as where to prioritise engagement, where reputational risks are emerging, and how narratives differ between markets - enabling smarter regional or country‑specific planning.
Can a geo heatmap show differences at regional or local levels?
Yes, you can zoom in from country-level to state, province, or regional views, uncovering variation in narratives, trends, and sentiment that might not be visible at a global overview.
Why should media analysts use geo-visualisation instead of text reports?
Visual maps reduce complexity and make patterns instantly obvious. With a heatmap, you can see at a glance the hotspots of narrative intensity or concern, rather than having to read through long lists of mentions or separate charts.
Can I compare multiple stakeholders or organisations on a heatmap?
Yes - by setting up multiple stakeholder profiles, you can compare how different actors are perceived across regions. This is especially useful for benchmarking competitors and peers in the same space.

Deploy a global-to-local view on your external landscape.