Engagement Tracking

Oversight and metrics are key to running a successful engagement function. Genie provides immediate and detailed visibility into how, when, and how often your organisation is interacting with the stakeholders that matter most. Genie's analytics provide a compass that helps you stay aligned with engagement goals, monitor progress, and ensure nothing falls through the cracks.

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Information at a Glance

Detailed Engagement Dashboard

Visualise engagement activity across issues, stakeholders and locations. Quickly identify the key stats and gaps in the engagement efforts.

Dashboards can be customised to be more comprehensive and suit your team’s exact needs.

Comprehensive filtering and easy sharing to maintain alignment and get a quick view of the status of engagement.

Dashboard interface showing total touchpoints with metrics and a dropdown filter menu with options like Issues, Stakeholders, Locations, and others, plus a map highlighting top geographies in the US and Alaska.

Centralised Engagement History

Easily access all of the engagement details in one place.

Why Engagement Tracking Matters

Business Continuity

Maintain a consistent rhythm of engagement even when roles or team members change.

Visibility

Quick visibility into the type of engagements, issue alignments and number of stakeholders engaged across teams and regions.

Accountability

Set targets and track them to keep teams focused and aligned.

Insight

Identify over- or under-engaged stakeholders and refine strategies accordingly.

Impact

Ensure your engagement efforts are supporting your broader goals, from advocacy to influence to partnership building.

Frequently asked questions

What is stakeholder engagement tracking, and why is it useful?

Stakeholder engagement tracking is the process of monitoring when, how, and how often your organisation interacts with key stakeholders over time. It goes beyond just logging meetings — it visualises the frequency, cadence, and quality of engagement, helping you understand who is being engaged (or neglected), how relationships are evolving, and whether your outreach aligns with strategic goals.

How does engagement tracking improve coordination across multiple teams or departments?

With a centralised tracking system, all teams see the same engagement history - who contacted which stakeholder, when, and what was discussed or agreed. This avoids overlap or contradictory outreach, ensures follow-ups happen, and keeps teams aligned. For organisations working across public affairs, ESG, comms, or legal teams, this shared view is essential for consistency and clarity.

How can I visualise or monitor engagement history over time?

An engagement tracking platform should let you view a timeline or dashboard summarising all interactions - frequency of contact, last engagement date, outstanding follow-ups, and who in your team initiated contact. This overview helps you identify which stakeholders need re-engagement, who are active contacts, and where there may be engagement gaps. This also allows management to keep track of KPIs and reviews goals and strategy.

Can engagement tracking link to stakeholder profiles and external intelligence (e.g. media, issues)?

Yes. Advanced engagement tracking systems integrate stakeholder profiles, media or issue monitoring, and engagement logs to create a unified view. This lets you see how public narrative or issues impact stakeholder sentiment and how recent stakeholder interactions align with those developments giving you more strategic context for outreach.

Is it possible to export or share engagement logs with stakeholders or leadership teams?

Genie allows you to export logs, generate summary reports or dashboards, share engagement histories, and assign roles or permissions. This makes it easier to brief leadership, collaborate across teams, or hand over records for audits, compliance, or stakeholder follow-ups.

Frequently asked questions

One workflow to support all engagements activities.