Trends & Insights

From reputation risks to policy shifts, Genie helps you stay on top of what’s emerging, escalating, or fading across regions, issues, and stakeholders.

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Why TSC?

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Cut Through the Noise


In a world overwhelmed by information, Genie distils millions of data points into clear insight. Whether it’s tracking a competitor’s rising influence in Latin America or spotting a narrative gaining steam in Brussels, you’ll know what matters and why.

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See the Global Picture and the Local Pulse

From big-picture narrative trajectories to country-level sentiment swings, our tools give you visibility at every level. Compare how key players are talked about across regions. Zoom into where reputational risk is brewing or stakeholder sentiment is shifting.

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Prioritise What Moves the Needle


Not all trends are equal. Genie’s Issues Radar and daily curated insights spotlight what’s picking up traction in your industry before it becomes boardroom or front-page material. Focus your time, resources, and attention where it counts.

Global-to-local coverage

Visualise geographic trends across topics and stakeholders.

Instantly spot where a narrative shift, ripple or negative reputation surge is happening - in a region, country or specific state, province or county.

Read more about our heat map here.

Narrative and reputation tracker

Genie’s Narrative Tracker distils thousands of sources into a clear storyline, enabling you to understand your organization or brand's current reputation and the narrative that fuels it.

Beyond tracking your own narrative, you can also monitor how your peers, competitors, partners, contractor or grantees are perceived globally.

Read more about our narrative tracker here.

Issue heatmap

Genie’s Issue heatmap helps to organise, contextualise and tailor issues to your organisational strategy and operational needs.

This goes beyond keyword monitoring and ensures contextual understanding of the business. It helps you spot relevant emerging risks early so that you can prioritise important issues with confidence.

Read more about issues here.

Frequently asked questions

What is stakeholder intelligence, and why does it matter?
Stakeholder intelligence is the process of systematically gathering, analysing and interpreting information about the people and organisations (stakeholders) that influence, or are influenced by your organisation’s goals, operations and reputation.
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It’s essential for anticipating risks, protecting reputation and building stronger, evidence-based relationships.
How can I find the right stakeholders to engage with for a specific policy issue?
You can’t rely on gut instinct or outdated lists. TSC.ai uses AI-powered stakeholder discovery that accurately extracts stakeholders from media signals, such that relevant stakeholders are identified and mapped based on relevant issues.

See how Stakeholder Discovery works
What’s the difference between stakeholder management and stakeholder intelligence?
Stakeholder management is about maintaining relationships. Stakeholder intelligence goes deeper, helping you discover, analyse, and anticipate stakeholder moves, power dynamics, and policy alignment.
Can stakeholder intelligence help with regulatory risk or ESG reporting?
Yes - stakeholder intelligence helps organisations anticipate regulatory risks and improve ESG reporting by tracking emerging policies, mapping key influencers, and monitoring stakeholder sentiment. It enables teams to identify compliance risks early, engage the right decision-makers, and document evidence-based stakeholder input, making ESG disclosures more transparent, credible, and aligned with global standards.
How do I keep up with fast-moving stakeholder ecosystems in government and policy?
Stakeholder ecosystems in government and policy evolve fast - to keep up, organisations need continuous intelligence rather than static contact lists. Stakeholder intelligence helps teams track new policymakers, advisors, and influencers as they emerge; monitor draft legislation, hearings, and public consultations in real time; and connect media trends with policy activity.

By mapping relationships and detecting early signals, it turns fragmented updates into a live picture of who’s shaping policy and how influence is shifting; helping teams stay informed, relevant, and one step ahead.
What tools help public affairs or corporate relations teams map stakeholder influence?
Leading teams use AI-powered platforms like TSC.ai to go beyond static lists. They dynamically map influence networks, power relationships, and issue-specific actors.

See how Stakeholder Network Mapping works
Can I integrate my own stakeholder lists and insights into TSC.ai?
Yes. TSC.ai lets you upload and enrich your own data, integrating internal knowledge with external intelligence for a 360° view.

Learn more about the Stakeholder Data Repository
Why do traditional CRMs or spreadsheets fall short for stakeholder engagement?
CRMs are built for sales and marketing teams to support customer knowledge. Meanwhile, stakeholder relationships management (SRM) tools are built for corporate diplomats and external affairs teams to support the discovery and engagement of stakeholders related to issues the organisation cares about.

Navigate your external world with real-time intelligence and trends

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