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Stakeholder Monitoring

Ordinary socials listening and media monitoring solutions are not catered to accurately keep track of your stakeholders’ activities. TSC’s solutions uniquely link rich stakeholder data with all external signals in real-time and contextualize it to your specific mission and strategic focus areas. Our mission is to make sure you are the best informed about your stakeholders at all times.
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Linking Stakeholders with All External Signals

TSC’s platform processes 100’s of thousands of external signals daily (incl. media, socials, web, government data, publications, etc.) and automatically identifies which stakeholders are mentioned, and how they are mentioned in relation to your specific mission.

This information is then consolidated into each Stakeholder Profile, offering you a comprehensive understanding of the stakeholder's activities, its focus areas, public presence and perception.

Learn more about Stakeholder Profiles here.

Issues Tagging

Targeted Monitoring

You can also track issues that stakeholders are interested/involved in. These issues will be customised for your needs. The information enables you to gain deep, context-driven insights into stakeholders’ priorities and involvement.

Sentiment & Spike Analysis

It is important to not only know when a stakeholder is mentioned, but also how they are covered.

TSC has developed proprietary models to conduct targeted Sentiment Analysis in real-time.

Sentiment spikes are detected early with summarized context shared with those who are tracking a stakeholder.

TSC’s current customers leverage Targeted Sentiment Analaysis to track early shifts:

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In relation to their organization to proactively address reputational risk

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In relation to their portfolio companies, contractors or suppliers, to address risks to the bottomline

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In relation to their competitors, to benchmark against activities, public presence and thought leadership in real-time

Global Monitoring

Across the globe

Issues involving specific stakeholders can be monitored through a global sentiment heatmap.
This will highlight where regions/countries where issues, that may pose a risk or opportunity to a specific stakeholder (usually an organisation), are trending.

Read more about the heat map here.

Alerts

Efficiency & Focus

As for all monitoring efforts, it’s crucial not to miss a critical piece of information.

With flags and alerts, TSC’s platform enables you to never miss a critical update on your stakeholders, while filtering out any noise that may be a distraction.

Frequently asked questions

What is stakeholder monitoring and how can it help my organisation?
Stakeholder monitoring means tracking the activities, sentiment, and influence of people and organisations that matter to your business — like regulators, NGOs, or competitors. With a platform like TSC.ai’s Stakeholder Monitoring, teams gain media signals, negative sentiment spike detection and targeted sentiment data tied directly to specific stakeholders so you can act quickly and strategically.
How can I find the right How do I monitor sentiment towards key stakeholders globally?stakeholders to engage with for a specific policy issue?
You can set up tracked stakeholders in the system and receive notifications when sentiment changes, new reports appear, or media mentions spike. TSC.ai integrates global news and government feeds to ensure your monitoring is comprehensive across regions and languages. Discover more about live stakeholder monitoring here.
Can I monitor both competitors and allies using stakeholder monitoring tools?
Yes. With the TSC.ai platform, you can create profiles for any stakeholder, whether it’s a competitor, a partner or a regulator and monitor how they’re being mentioned, how sentiment changes and what media is driving those mentions. This comparative view helps you benchmark and shape your stakeholder strategy.
How does stakeholder monitoring integrate with media and issue intelligence?
Effective stakeholder monitoring doesn’t happen in a vacuum; it needs media coverage and issue context. The TSC.ai system links stakeholder profiles to external media signals and issue models, so you can see when a stakeholder is mentioned in relevant policy debates, reputational stories or emerging issues.
How can I use stakeholder monitoring to prepare for policy changes or reputational risk?
By continuously monitoring what stakeholders are saying and how they’re perceived in the media, you gain early warning of issues like regulatory shifts or reputational threats. With alerts, dashboards and sentiment tracking from TSC.ai’s stakeholder monitoring module, you can brief teams ahead of time and adapt strategy proactively.

See Stakeholder Monitoring in Action.

Explore how timely updates and contextual insights can enhance your stakeholder engagement strategy.
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