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Advanced Signal Analysis
Advanced signal analysis turns content overload into actionable intelligence.
Targeted sentiment
Identify how stakeholders are covered with detailed sentiment scores. Our in-house sentiment measuring capabilities granularly identify and measure each individual mention, avoiding any surprises that may impact reputation or risk.
Individual Article Analysis
Analyse the targeted sentiment of the stakeholders mentioned in an article and gain contextual awareness.
Tip
Using targeted sentiment analysis, users can prioritise articles of interest in the long media list.
Negative Spike Detection
Spikes in negative sentiment are automatically picked up, flagging emerging trends in risk or reputation towards a particular stakeholder.
Spike summaries provide the narrative behind increased attention, informing any (crisis) response.
Targeted sentiment use cases
Crisis
Management
Investigate media stance on different sectors/issues
Gain a granular understanding of how specific stakeholders or issues are mentioned in different regions by different sources.
Enables crisis teams to understand the development of issues, identify narratives that need immediate attention, and detect whether coverage is biased towards or against particular sectors or viewpoints.
Reputation
Management
Monitor how your company & the executives are spoken of in the media
This level of insight on individual stakeholders allows communications teams to identify emerging reputational risks and assess how leadership messaging resonates across different media channels.
It also enables proactive reputation-building by highlighting positive coverage and amplifying favourable narratives while addressing areas of concern before they escalate.
Similar content
While zooming in on an article, Genie will automatically identify any similar content published.
This gives users a understanding of the reach of a certain story.
Get instant insights (Ask Genie)
Prompt any questions - or Ask Genie - to analyse content more in-depth.
Ask Genie uses the system’s proprietary data, your corporate information and generative AI to deliver targeted and context-aware insights.
Example questions:
Assess the impact on my business
What’s the publisher's sentiment towards my business and stakeholder X?
Has there been a spike in negative sentiment around Topic X in the last 2 weeks?