Narrative Tracker

Spot narrative shifts before they turn into reputation risks.

Genie helps you detect and understand the evolution of narratives that may impact your organisation, or the wider sector. Whether it’s a future policy picking up political momentum, a reputational crisis rapidly unfolding, or a whisper entering mainstream debate; you’ll be the first to know.

Contact Us
Watch Video

Spike Detection

Spikes in negative sentiment are automatically picked up, flagging emerging trends in risk or reputation towards a particular stakeholder.

Spike summaries provide the narrative behind increased attention, informing any (crisis) response.

Narrative Summary

Our Narrative Tracker distils thousands of sources into a clear storyline.

✓

Understand summary of narrative development

✓

Identify publishers driving the negative narrative

✓

Quantify influence with Net Sentiment Scores (NSS)

Competitors & Peer Tracking

Beyond tracking your own narrative, you can also monitor how your peers, competitors, and partners are perceived globally.

With our interactive Geo Map and sentiment analytics, you can:

✓

Track narratives across multiple organisations or stakeholders

✓

Create custom profiles for competitors, regulators, partners, or industry leaders.

✓

Compare sentiment trends, total media mentions, and evolving narratives across different entities on a single map.

Frequently asked questions

What is stakeholder intelligence, and why does it matter?
Stakeholder intelligence is the process of systematically gathering, analysing and interpreting information about the people and organisations (stakeholders) that influence, or are influenced by your organisation’s goals, operations and reputation.
‍
It’s essential for anticipating risks, protecting reputation and building stronger, evidence-based relationships.
How can I find the right stakeholders to engage with for a specific policy issue?
You can’t rely on gut instinct or outdated lists. TSC.ai uses AI-powered stakeholder discovery that accurately extracts stakeholders from media signals, such that relevant stakeholders are identified and mapped based on relevant issues.

See how Stakeholder Discovery works
What’s the difference between stakeholder management and stakeholder intelligence?
Stakeholder management is about maintaining relationships. Stakeholder intelligence goes deeper, helping you discover, analyse, and anticipate stakeholder moves, power dynamics, and policy alignment.
Can stakeholder intelligence help with regulatory risk or ESG reporting?
Yes - stakeholder intelligence helps organisations anticipate regulatory risks and improve ESG reporting by tracking emerging policies, mapping key influencers, and monitoring stakeholder sentiment. It enables teams to identify compliance risks early, engage the right decision-makers, and document evidence-based stakeholder input, making ESG disclosures more transparent, credible, and aligned with global standards.
How do I keep up with fast-moving stakeholder ecosystems in government and policy?
Stakeholder ecosystems in government and policy evolve fast - to keep up, organisations need continuous intelligence rather than static contact lists. Stakeholder intelligence helps teams track new policymakers, advisors, and influencers as they emerge; monitor draft legislation, hearings, and public consultations in real time; and connect media trends with policy activity.

By mapping relationships and detecting early signals, it turns fragmented updates into a live picture of who’s shaping policy and how influence is shifting; helping teams stay informed, relevant, and one step ahead.
What tools help public affairs or corporate relations teams map stakeholder influence?
Leading teams use AI-powered platforms like TSC.ai to go beyond static lists. They dynamically map influence networks, power relationships, and issue-specific actors.

See how Stakeholder Network Mapping works
Can I integrate my own stakeholder lists and insights into TSC.ai?
Yes. TSC.ai lets you upload and enrich your own data, integrating internal knowledge with external intelligence for a 360° view.

Learn more about the Stakeholder Data Repository
Why do traditional CRMs or spreadsheets fall short for stakeholder engagement?
CRMs are built for sales and marketing teams to support customer knowledge. Meanwhile, stakeholder relationships management (SRM) tools are built for corporate diplomats and external affairs teams to support the discovery and engagement of stakeholders related to issues the organisation cares about.

Start tracking the narratives that shape your market, reputation, and stakeholder decisions.

Book a Briefing