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Narrative Tracker

Spot narrative shifts before they turn into reputation risks.

Genie helps you detect and understand the evolution of narratives that may impact your organisation, or the wider sector. Whether it’s a future policy picking up political momentum, a reputational crisis rapidly unfolding, or a whisper entering mainstream debate; you’ll be the first to know.

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Spike Detection

Spikes in negative sentiment are automatically picked up, flagging emerging trends in risk or reputation towards a particular stakeholder.

Spike summaries provide the narrative behind increased attention, informing any (crisis) response.

Narrative Summary

Our Narrative Tracker distils thousands of sources into a clear storyline.

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Understand summary of narrative development

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Identify publishers driving the negative narrative

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Quantify influence with Net Sentiment Scores (NSS)

Competitors & Peer Tracking

Beyond tracking your own narrative, you can also monitor how your peers, competitors, and partners are perceived globally.

With our interactive Geo Map and sentiment analytics, you can:

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Track narratives across multiple organisations or stakeholders

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Create custom profiles for competitors, regulators, partners, or industry leaders.

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Compare sentiment trends, total media mentions, and evolving narratives across different entities on a single map.

Frequently asked questions

What is narrative tracking in media intelligence?
Narrative tracking refers to monitoring the evolution of a story or theme across media and public discourse over time. Instead of just counting mentions, Genie analyse how narratives develop, who is driving them, and why they matter - giving insight into reputation, stakeholder sentiment, and emerging risks or opportunities.
How does narrative tracking help with reputation management?
By identifying spikes in negative or positive sentiment and the voices behind them, narrative tracking gives early warning of reputational issues before they escalate. This allows communications and leadership teams to respond proactively, refine messaging, or mobilise engagement strategies.
Can narrative tracking identify emerging narratives before they become mainstream?
Yes. TSC.ai’s Narrative Tracker uses AI to detect early signals and clusters of related content - even when stories don’t share obvious keywords. This helps surface emerging narratives before they gain widespread attention, making it useful for foresight, issue prioritisation, and strategic planning.
How does narrative tracking differ from simple sentiment analysis?
Sentiment analysis measures whether coverage is positive, negative, or neutral. Narrative tracking goes further by mapping how a narrative evolves, identifying key drivers and contributors, and connecting sentiment to underlying topics and stakeholders - not just individual headlines.
How can competitors and peer narratives be monitored with this tool?
Users can leverage existing stakeholder profiles of competitors, regulators, or industry peers and compare sentiment trends, narrative development and media mentions across them. This supports competitive intelligence and strategic benchmarking in addition to monitoring your own story.
How does Narrative Tracker help with stakeholder engagement planning?
By analysing how stakeholders are mentioned and what narratives they are associated with, the tool provides context for engagement - helping teams prioritise contacts, tailor outreach, and align messaging with current perceptions.
Can narrative tracking help with policy or regulatory forecasting?
Yes. By tracking how topics tied to regulation (e.g., AI governance, climate policy) are talked about over time, and identifying shifts in narrative framing across regions or institutions, organisations can anticipate policy developments and adjust strategies accordingly.

Start tracking the narratives that shape your market, reputation, and stakeholder decisions.

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