Stories
May 25, 2023

Coordinating a global sugar tax strategy

Sector
F&B. Global carbonated drinks
N/A
Geography
Global top 30 markets
N/A

Sector: F&B. Global carbonated drinks

Geo: Global top 30 markets

Challenge: client facing increase in sugar tax momentum across 30countries and threat to company volumes and margins

Goal: Build Public affairs & Communication team capability to scale efficiency and effectiveness

Solution: deployed horizon scanning system to 27 high threat countries to 1)track threat type, 2) model core networks and connections; and 3) provide the tool workflows to better strategize, plan, orchestrate and report

Results: team was able to scale to meet the challenge without increasing headcount

1.Coverage: 10x increase in external connections

2.Timeliness: Moved from quarterly threat indicators to daily

3.Efficiency: 3x increase in team efficiency

4.Engagement: segmentation modelling reduced non-core target meetings and is improving the relevance and prioritization of key engagements.

Stories
May 25, 2023

Coordinating a global sugar tax strategy

Topic
N/A
Global top 30 markets

Sector: F&B. Global carbonated drinks

Geo: Global top 30 markets

Challenge: client facing increase in sugar tax momentum across 30countries and threat to company volumes and margins

Goal: Build Public affairs & Communication team capability to scale efficiency and effectiveness

Solution: deployed horizon scanning system to 27 high threat countries to 1)track threat type, 2) model core networks and connections; and 3) provide the tool workflows to better strategize, plan, orchestrate and report

Results: team was able to scale to meet the challenge without increasing headcount

1.Coverage: 10x increase in external connections

2.Timeliness: Moved from quarterly threat indicators to daily

3.Efficiency: 3x increase in team efficiency

4.Engagement: segmentation modelling reduced non-core target meetings and is improving the relevance and prioritization of key engagements.

Stories
May 25, 2023

Coordinating a global sugar tax strategy

Sector
F&B. Global carbonated drinks
N/A
Geography
Global top 30 markets
N/A

Sector: F&B. Global carbonated drinks

Geo: Global top 30 markets

Challenge: client facing increase in sugar tax momentum across 30countries and threat to company volumes and margins

Goal: Build Public affairs & Communication team capability to scale efficiency and effectiveness

Solution: deployed horizon scanning system to 27 high threat countries to 1)track threat type, 2) model core networks and connections; and 3) provide the tool workflows to better strategize, plan, orchestrate and report

Results: team was able to scale to meet the challenge without increasing headcount

1.Coverage: 10x increase in external connections

2.Timeliness: Moved from quarterly threat indicators to daily

3.Efficiency: 3x increase in team efficiency

4.Engagement: segmentation modelling reduced non-core target meetings and is improving the relevance and prioritization of key engagements.

Stories
May 25, 2023

Coordinating a global sugar tax strategy

Setor
F&B. Global carbonated drinks
N/A
Geografia
Global top 30 markets
N/A

Sector: F&B. Global carbonated drinks

Geo: Global top 30 markets

Challenge: client facing increase in sugar tax momentum across 30countries and threat to company volumes and margins

Goal: Build Public affairs & Communication team capability to scale efficiency and effectiveness

Solution: deployed horizon scanning system to 27 high threat countries to 1)track threat type, 2) model core networks and connections; and 3) provide the tool workflows to better strategize, plan, orchestrate and report

Results: team was able to scale to meet the challenge without increasing headcount

1.Coverage: 10x increase in external connections

2.Timeliness: Moved from quarterly threat indicators to daily

3.Efficiency: 3x increase in team efficiency

4.Engagement: segmentation modelling reduced non-core target meetings and is improving the relevance and prioritization of key engagements.

Stories
May 25, 2023

Coordinating a global sugar tax strategy

Setor
F&B. Global carbonated drinks
N/A
Geografia
Global top 30 markets
N/A

Sector: F&B. Global carbonated drinks

Geo: Global top 30 markets

Challenge: client facing increase in sugar tax momentum across 30countries and threat to company volumes and margins

Goal: Build Public affairs & Communication team capability to scale efficiency and effectiveness

Solution: deployed horizon scanning system to 27 high threat countries to 1)track threat type, 2) model core networks and connections; and 3) provide the tool workflows to better strategize, plan, orchestrate and report

Results: team was able to scale to meet the challenge without increasing headcount

1.Coverage: 10x increase in external connections

2.Timeliness: Moved from quarterly threat indicators to daily

3.Efficiency: 3x increase in team efficiency

4.Engagement: segmentation modelling reduced non-core target meetings and is improving the relevance and prioritization of key engagements.

Stories
May 25, 2023

Coordinating a global sugar tax strategy

Setor
F&B. Global carbonated drinks
N/A
Geografia
Global top 30 markets
N/A

Sector: F&B. Global carbonated drinks

Geo: Global top 30 markets

Challenge: client facing increase in sugar tax momentum across 30countries and threat to company volumes and margins

Goal: Build Public affairs & Communication team capability to scale efficiency and effectiveness

Solution: deployed horizon scanning system to 27 high threat countries to 1)track threat type, 2) model core networks and connections; and 3) provide the tool workflows to better strategize, plan, orchestrate and report

Results: team was able to scale to meet the challenge without increasing headcount

1.Coverage: 10x increase in external connections

2.Timeliness: Moved from quarterly threat indicators to daily

3.Efficiency: 3x increase in team efficiency

4.Engagement: segmentation modelling reduced non-core target meetings and is improving the relevance and prioritization of key engagements.

Stories
May 25, 2023

Coordinating a global sugar tax strategy

Sector
F&B. Global carbonated drinks
N/A
Geografía
Global top 30 markets
N/A

Sector: F&B. Global carbonated drinks

Geo: Global top 30 markets

Challenge: client facing increase in sugar tax momentum across 30countries and threat to company volumes and margins

Goal: Build Public affairs & Communication team capability to scale efficiency and effectiveness

Solution: deployed horizon scanning system to 27 high threat countries to 1)track threat type, 2) model core networks and connections; and 3) provide the tool workflows to better strategize, plan, orchestrate and report

Results: team was able to scale to meet the challenge without increasing headcount

1.Coverage: 10x increase in external connections

2.Timeliness: Moved from quarterly threat indicators to daily

3.Efficiency: 3x increase in team efficiency

4.Engagement: segmentation modelling reduced non-core target meetings and is improving the relevance and prioritization of key engagements.

Stories
May 25, 2023

Coordinating a global sugar tax strategy

Sector
F&B. Global carbonated drinks
N/A
Geografía
Global top 30 markets
N/A

Sector: F&B. Global carbonated drinks

Geo: Global top 30 markets

Challenge: client facing increase in sugar tax momentum across 30countries and threat to company volumes and margins

Goal: Build Public affairs & Communication team capability to scale efficiency and effectiveness

Solution: deployed horizon scanning system to 27 high threat countries to 1)track threat type, 2) model core networks and connections; and 3) provide the tool workflows to better strategize, plan, orchestrate and report

Results: team was able to scale to meet the challenge without increasing headcount

1.Coverage: 10x increase in external connections

2.Timeliness: Moved from quarterly threat indicators to daily

3.Efficiency: 3x increase in team efficiency

4.Engagement: segmentation modelling reduced non-core target meetings and is improving the relevance and prioritization of key engagements.

Stories
May 25, 2023

Coordinating a global sugar tax strategy

Sector
F&B. Global carbonated drinks
N/A
Geografía
Global top 30 markets
N/A

Sector: F&B. Global carbonated drinks

Geo: Global top 30 markets

Challenge: client facing increase in sugar tax momentum across 30countries and threat to company volumes and margins

Goal: Build Public affairs & Communication team capability to scale efficiency and effectiveness

Solution: deployed horizon scanning system to 27 high threat countries to 1)track threat type, 2) model core networks and connections; and 3) provide the tool workflows to better strategize, plan, orchestrate and report

Results: team was able to scale to meet the challenge without increasing headcount

1.Coverage: 10x increase in external connections

2.Timeliness: Moved from quarterly threat indicators to daily

3.Efficiency: 3x increase in team efficiency

4.Engagement: segmentation modelling reduced non-core target meetings and is improving the relevance and prioritization of key engagements.