Smart Media Analysis
Smart media analysis turns media overload into actionable intelligence,
with targeted sentiment analysis, context-aware content discovery, and Ask Genie for instant answers.
Targeted sentiment
Users can look to gain granular insights as our targeted sentiment analysis measures sentiment towards individual stakeholders mentioned in the article, going beyond the overall sentiment of the article.
This enables users to gain more precise assessments of public perception.
Individual Article Analysis
Analyse the targeted sentiment of the stakeholders mentioned in an article and gain contextual awareness.
Tip
Using targeted sentiment analysis, users can prioritise articles of interest in the long media list.
Negative Spike Detection
You can also monitor spikes in negative mentions for a specific stakeholder globally and regionally.
This system will also provide the narrative behind the increased attention, so you can respond strategically.
Use cases of targeted sentiment
Crisis
Management
Investigate media stance on different sectors/issues
Gain a granular understanding of how specific stakeholders or issues are mentioned in different regions by different sources.
Enables crisis teams to understand the development of issues, identify narratives that need immediate attention, and detect whether coverage is biased towards or against particular sectors or viewpoints.
Reputation
Management
Monitor how the company & the executives are spoken of in the media
This level of insight on individual stakeholders allows communications teams to identify emerging reputational risks and assess how leadership messaging resonates across different media channels.
It also enables proactive reputation-building by highlighting positive coverage and amplifying favourable narratives while addressing areas of concern before they escalate.
Similar content
While deep-diving in an article, users can also explore similar content. This gives users a broader context around the topic they are monitoring.
See what’s connected; even when it’s not obvious.
Genie platform intelligently identifies content clusters and related narratives that may not share keywords, but share context, themes, or emerging angles.
This helps you discover thematically related articles that help you spot evolving frames or alliances.
Get instant insights (Ask Genie)
Ask Genie
Prompt any questions - or Ask Genie - to analyse media more in-depth.
Ask Genie uses the system’s proprietary data, your corporate information and generative AI to boost your productivity.
Example of questions:
Assess the impact on my business
What’s the publisher's sentiment towards my business and stakeholder X?
Has there been a spike in negative sentiment around Topic X in the last 2 weeks?